DG Custom Cables makes fantastic cables at a surprisingly low price. They were a new company and needed some promotional material. They already had a logo, and they needed a promo video first and foremost, with possibly some social media promotions.
I came to them with the idea of showing one of their cables coming together, with all the inner parts of it. Once the cable was put together, objects that use cables would come out of the end, showing how much technology is dependent on a quality cable.
I created this from concept to completion.
Used Cinema 4D and Physical Render, comped in Nuke, and sound design in Logic X.